Work

In those years, I’ve conceptualized, written, and edited copy for a huge range of media, including:

• websites
• catalogs
• pitches & proposals
• presentations
• TV
• radio
• in-store announcements
• brochures
• direct mail
• electronic direct mail
• style guides
• case studies
• annual reports
• newsletters
• digital newsletters
• naming & packaging
• signage & environments
• print ads
• press kits
• promotions

Along the way, I’ve developed voices for new brands and refined voices for existing brands, using a combination of creative and strategic thinking to determine both what a brand should say and how it should say it.