Copywriting
What to say—and how to say it. This is the essence of copywriting.
Getting to know a client's brand gives me a window into how that brand should talk and allows me to craft campaigns across all types of media that help clients reach their goals.
Among others, I've done work for:
Apple
Cisco
David Baker Architects
Dockers
Driscoll's
Gap Inc.
El Rey Tequila
Heidi Klum for New Balance
Kiwi Co.
Levi's
Lucile Packard Foundation
Nature Conservancy
Non-Profit Housing Association of Northern California
Old Navy
Perry Ellis
PG&E
Pottery Barn
PBTeen
Restoration Hardware
Restoration Hardware Baby & Child
RH Teen
Serena & Lily
Save the Redwoods League
SFMOMA
Signature by Levi Strauss & Co.
Stanford Arts
Target
TravelSmith
WildCare
I've navigated changing business climates, revolutions in technology and communication, differing organizational objectives and styles, and a multitude of talents and personalities.
This breadth of experience has made me a more flexible and effective collaborator—and helped give my solo endeavor a sense of community.