Christa Laib.

Copywriter. Creative director. Brand voice specialist.

Words
&
Pictures

These two things—and more specifically the way they work together—have captivated me for as long as I can remember.

I also like intelligence, made accessible. Intuition, bolstered by strategic thinking. A good sense of humor, wielded with deft timing. And discovering the big ideas behind the little stuff that happens in life.

  • Texting Out the Vote

    The first response I get just says “Trump will win.”

    As a volunteer with the Natural Resources Defense Council Action Fund, I’m texting from a public list of registered voters in Colorado in an attempt to mobilize as many pro-climate constituents as possible. According to the NRDC, research shows that people who vote in the primaries are more likely to vote in the general election, which is when we will need a full-court press in order to defeat He Who Shall Not Be Named. Hence the NRDC’s campaign.

    Read More


  • The Clock is Ticking Still

    In early 1994 I found myself writing about the idea of the “creativity clock.” I had borrowed the idea from the infamous biological clock, but rather than counting the days until I could no longer procreate, my creativity clock counted the days until I could no longer contribute significantly to the world. Obviously, the timeline for the latter was—and is—way more forgiving and the options much more plentiful. The idea was a comfort to me as I considered whether or not I wanted children.

    Read More


  • How Survivor has Outwitted, Outplayed & Outlasted Them All

    It’s hard to believe that TV’s Survivor, which first aired in America in 2000, is still going strong almost two decades later. I’m not immune to reality television’s essential appeal—I love Antiques Roadshow and used to wait breathlessly every summer for the new season of So You Think You Can Dance to start—but even still it’s hard to account for Survivor’s longevity.

    Read More


  • Parrots, One and All

    A friend of mine once complained to me about a neighbor of hers who had a parrot. Apparently this neighbor put the bird out on the front porch every day, where it passed the time reciting a repertoire of learned phrases and cell-phone rings. Of course this drove my friend crazy, and an informal survey found that all within earshot felt the same way.

    Read More






Christa Laib.

Copywriter. Creative director. Brand voice specialist.