Christa Laib.

Copywriter. Creative director. Brand voice specialist.


These two things—and more specifically the way they work together—have captivated me for as long as I can remember.

I also like intelligence, made accessible. Intuition, bolstered by strategic thinking. A good sense of humor, wielded with deft timing. And discovering the big ideas behind the little stuff that happens in life.

  • The Clock is Ticking Still

    In early 1994 I found myself writing about the idea of the “creativity clock.” I had borrowed the idea from the infamous biological clock, but rather than counting the days until I could no longer procreate, my creativity clock counted the days until I could no longer contribute significantly to the world. Obviously, the timeline for the latter was—and is—way more forgiving and the options much more plentiful. The idea was a comfort to me as I considered whether or not I wanted children.

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  • How Survivor has Outwitted, Outplayed & Outlasted Them All

    It’s hard to believe that TV’s Survivor, which first aired in America in 2000, is still going strong almost two decades later. I’m not immune to reality television’s essential appeal—I love Antiques Roadshow and used to wait breathlessly every summer for the new season of So You Think You Can Dance to start—but even still it’s hard to account for Survivor’s longevity.

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  • Parrots, One and All

    A friend of mine once complained to me about a neighbor of hers who had a parrot. Apparently this neighbor put the bird out on the front porch every day, where it passed the time reciting a repertoire of learned phrases and cell-phone rings. Of course this drove my friend crazy, and an informal survey found that all within earshot felt the same way.

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  • More From the Makers of Cool Down Tea

    In August a friend sent me a link to this Daily Shout, the online arm of The New Yorker’s beloved Shouts & Murmurs humor column. It’s titled “More From the Makers of Relax Tea,” and lists teas designed to allay anger in increasingly desperate doses. This inspired my own collection of perimenopausal tea names, as shown here.

    WTF White Tea

    I Never Knew Pores Could Get This Big Oolong

    Is It Just Me Or Do These Pants Seem Tight Green

    Battle of the Mid-Section Bulge Boysenberry

    Ugh I’m Sweating Again It’s Another Hot Flash Spiced Chai

    AARP-Approved Decaf Black

    Xanax Infusion

Christa Laib.

Copywriter. Creative director. Brand voice specialist.