Christa Laib.

Copywriter. Creative director. Brand voice specialist.

Month: March 2019 (Page 1 of 2)

The Clock is Ticking Still

In early 1994 I found myself writing about the idea of the “creativity clock.” I had borrowed the idea from the infamous biological clock, but rather than counting the days until I could no longer procreate, my creativity clock counted the days until I could no longer contribute significantly to the world. Obviously, the timeline for the latter was—and is—way more forgiving and the options much more plentiful. The idea was a comfort to me as I considered whether or not I wanted children.

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How Survivor has Outwitted, Outplayed & Outlasted Them All

It’s hard to believe that TV’s Survivor, which first aired in America in 2000, is still going strong almost two decades later. I’m not immune to reality television’s essential appeal—I love Antiques Roadshow and used to wait breathlessly every summer for the new season of So You Think You Can Dance to start—but even still it’s hard to account for Survivor’s longevity.

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Parrots, One and All

A friend of mine once complained to me about a neighbor of hers who had a parrot. Apparently this neighbor put the bird out on the front porch every day, where it passed the time reciting a repertoire of learned phrases and cell-phone rings. Of course this drove my friend crazy, and an informal survey found that all within earshot felt the same way.

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More From the Makers of Cool Down Tea

In August a friend sent me a link to this Daily Shout, the online arm of The New Yorker’s beloved Shouts & Murmurs humor column. It’s titled “More From the Makers of Relax Tea,” and lists teas designed to allay anger in increasingly desperate doses. This inspired my own collection of perimenopausal tea names, as shown here.

WTF White Tea

I Never Knew Pores Could Get This Big Oolong

Is It Just Me Or Do These Pants Seem Tight Green

Battle of the Mid-Section Bulge Boysenberry

Ugh I’m Sweating Again It’s Another Hot Flash Spiced Chai

AARP-Approved Decaf Black

Xanax Infusion

Page 1 of 2

Christa Laib.

Copywriter. Creative director. Brand voice specialist.