Christa Laib.

Copywriter. Creative director. Brand voice specialist.

Month: February 2019

Can Emotional Resilience Help Solve The Climate Crisis? A Parent’s Perspective

With the Cold War ever present in my childhood, is it any wonder that I spent a good part of it terrified by the thought of nuclear war? To be fair, I’m anxious by nature, but I do remember the particular terror that snaked through my body as I sat with my parents at some point in the 1980s and listened to pundits discussing Russian armaments on the evening news. To summarize: The Russians could obliterate us many times over, and we could do the same to them. “Mutually assured destruction” was a phrase that kept me up at night.

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Any Given Sunday

The Superbowl has just past, another title captured by the New England Patriots, the team everyone who lives outside of New England loves to hate. Football is still on a lot of people’s minds, which isn’t particularly surprising in and of itself, but apparently the fact that football is on my mind is surprising, as several times recently I’ve been asked to defend why I’m a fan.

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Christa Laib.

Copywriter. Creative director. Brand voice specialist.