Christa Laib.

Copywriter. Creative director. Brand voice specialist.

Month: September 2016

Four Rules for a Successful Freelance Life

Self-Help for the Self-Employed

Thirteen years ago I left my full-time job as Editorial Manager for Old Navy Marketing to embark on a career as a freelance copywriter. I didn’t have any solid work lined up. I didn’t know where I would find my clients. I didn’t think my savings account would last as long as it needed to. In short, I had no idea what to expect, except that I wouldn’t have to be at Old Navy Marketing at 8:30 the following Monday morning, which at that point in life meant a whole lot to me.

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Cards for Copywriters

No one likes a good play on words more than a copywriter, which makes the U.K.’s Ohh Deer, a self-styled purveyor of “quirky illustrated gifts,” right up my alley.

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Christa Laib.

Copywriter. Creative director. Brand voice specialist.