Christa Laib.

Copywriter. Creative director. Brand voice specialist.

Words
&
Pictures

These two things — and more specifically the way they work together — have captivated me for as long as I can remember.

I also like intelligence, made accessible. Intuition, bolstered by strategic thinking. A good sense of humor, wielded with deft timing. And discovering the big ideas behind the little stuff that happens in life.

That's what this blog is all about.

  • Never Been More Proud to Be A Californian

    I cut and pasted this post from California State Senator Kevin de León’s website. Normally I would reserve blog posts for something I’ve written myself but this made me feel so much better after the election I had to share it.

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  • Berkeley High Students Protest Donald Trump

    Students at Berkeley High walked out of classrooms today and on to Berkeley streets in protest of president-elect Donald Trump.

    They then walked past my friend and me, as we had taken to the streets ourselves in an attempt to wrap our heads around what went down last night (spoiler alert: we couldn’t).

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  • Progress Report: My First Three Months on Medium

    Since June 29th I have posted fifteen times to Medium.

    Medium calls all my posts “stories.” However given that four of those “stories” were really just responses to somebody else’s piece, I would argue that I really have only eleven “stories” worth the name.

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  • Four Rules for a Successful Freelance Life

    Self-Help for the Self-Employed

    Thirteen years ago I left my full-time job as Editorial Manager for Old Navy Marketing to embark on a career as a freelance copywriter. I didn’t have any solid work lined up. I didn’t know where I would find my clients. I didn’t think my savings account would last as long as it needed to. In short, I had no idea what to expect, except that I wouldn’t have to be at Old Navy Marketing at 8:30 the following Monday morning, which at that point in life meant a whole lot to me.

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Christa Laib.

Copywriter. Creative director. Brand voice specialist.